Using skin conductance and facial electromyography to measure emotional responses to tourism advertising

Although an objective and increasingly common technique in marketing, media and psychology, psychophysiological measures are rarely used in tourism research to detect tourism consumers’ spontaneous emotional responses. This study examines the use of psychophysiological measures in tourism and in particular explores the usefulness of skin conductance (SC) and facial electromyography (EMG) methods in tracking emotional responses to destination advertisements. Thirty-three participants were exposed to three destination advertisements while their self-report ratings, real-time SC and facial EMG data as well as post hoc interview data were obtained. The results demonstrate that, compared with self-report measures, psychophysiological measures are able to better distinguish between different destination advertisements, and between different dimensions of emotion. Participants’ affective experience reported in post hoc interviews was found to be consistent with emotional peaks identified from continuous facial EMG and SC monitoring. These results validate the ability of psychophysiological techniques to capture moment-to-moment emotional responses and it is concluded that psychophysiological methods are useful in measuring emotional responses to tourism advertising. Methodological insights regarding the constraints associated with the use and application of psychophysiological methods are discussed.     

Institutional Impediments to Voluntary Ethics Measurement Systems

In this paper, we argue that calls for widespread implementation of ethics measurement systems would be better informed by institutional economic analysis. Specifically, we assert that proponents of such systems must first recognize and understand the institutions that potentially impede such efforts. We identify two potential institutional impediments to measuring ethics and social responsibility. First, we suggest that neoclassical economics, supported by traditional business education and legal precedent, serves to reinforce the notion that shareholders are the primary corporate constituency group. Such an emphasis on the needs of shareholders severely hinders implementation of measurement systems that address the needs of multiple stakeholder groups. Second, we argue that the threat of litigation may constrain corporate managers from measuring and considering ethics and corporate social responsibility matters. In particular, managers may be reluctant to quantify various ethical concerns if the resulting measurements could be used as evidence against the corporation in a lawsuit.     

The Moderating Impact of Family Role Configurations

This study examines the impact of across domain social support, work-family conflict (WFC) and job satisfaction, and explores the influence of family role allocations among these relationships. Family roles include breadwinner and caregiver. Direct effects were found for two types of support and both WFC and job satisfaction. Additionally, results provided some evidence that family roles moderated the support-outcome relationship, particularly for caregivers. The research and practical implications, as well as limitations of this study are discussed.     

Using Experimental and Neurological Data to Gain a Deeper Understanding of Realization Utility Theory

Starting with the premise that realization utility theory helps explain trading behavior, this study combines a carefully crafted experimental design with functional magnetic resonance imaging technology to offer a more inclusive examination of factors that affect REIT trading behavior beyond whether a REIT is simply trading up or down. We add to the nascent field of neurological real estate by finding that local gains/loss domains are more relevant than are global gain/loss considerations, financial skewness is a significant determinant of trading behavior, and that performance inside the REIT market influences how hard subjects think when performing tasks outside the market.     

Bear beta

We test whether bear market risk, time variation in the probability of future bear market states, is priced. We construct an Arrow–Debreu security that pays off in bear market states (AD Bear) from traded Standard & Poor’s (S&P) 500 index options and use its returns to measure bear market risk. We find that bear beta (exposure to bear market risk) has a strong relation with expected stock returns that is robust, persistent, and remains strong among liquid and large stocks. Historical bear beta also predicts future bear market risk exposure. We conclude that bear market risk is priced in the cross section of stock returns.     

Has Dodd–Frank affected bank expenses?

Journal of Regulatory Economics - This paper examines the potential effects of the Dodd–Frank Act of 2010 on banks’ noninterest expenses. Using data on U.S. bank holding companies from...     

The marketing of love: how attachment styles affect romantic consumption journeys

Journal of the Academy of Marketing Science - The experience of romantic love is closely interlocked with consumption journeys—yet how and why consumers engage in romantic consumption is not...     

Hungarian Border Politics as an Anti-Politics of the European Union

ABSTRACT

This essay contextualises Hungarian antipolitics of Europe as an element of radical conservative nation-building and as a reflection of the strategic use of borders. Two concrete examples of border politics will be elaborated that document shifts from EU-conformity to EU-contestation and the increasing political significance of culturalist arguments. These cases, moreover, are exemplary of the dual nature of then nationalist-conservative agenda which involves: 1) the implementation of an ethnopolitical and thus extraterritorial, de-bordered notion of nation and 2) the unilateral securitisation of Hungary’s borders, for example with Serbia, in a self-proclaimed defence of European integrity. The research that informs this essay is based on a review of media sources, academic and policy-focused literature. The essay begins with a discussion of links between Hungarian euroscepticism and the radical conservative nation-building project and continues with an analysis of post-1989 border politics with regards to the areas mentioned above. Considerable attention will be devoted to the Hungarian government’s politics of borders and contestations of European Union within the context of the so-called refugee crisis and wider debates regarding immigration and asylum.